sotsiaalmeedia mõjust relevantsele infootsingule

Laupäevases Mashable's ilmus asjalik ülevaade How Social Media Affects Content Relevance in Search, kus lühidalt selgitatakse, kuidas relevantsuse seadmine veel hiljuti toimis ja kuidas see on kaasajal muutumas tänu sotsiaalmeedia tähtsusele. Järgnevalt kaks lõiku artiklist:

"In a white paper called New Signals To Search Engines, Search Engine Strategies Advisory Board chair Mike Grehan says, “End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one website owner linking to another or the often mediocre crawl of a dumb bot.”"

Lihtne! Või kuidas? :)

"When we go to a search engine, we want to find what we’re looking for, immediately and hassle-free. It’s clear that social media is helping search engines deliver more immediacy and more relevant results. In the long run, this will help SEO-directed businesses focus on what they should be doing: creating content people love."